Bagwell Marketing

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Target Marketing Maps -Demographic Mapping

Sometimes placing straight demographic data on a map lets you see your data in a whole new way.

Here are a few ways we use demographic mapping and reports to develop a strong target market marketing plan:

Profiling Your Customers

Do you know where your customers live? We can take your existing customer database and produce a map. That way you can better see where you need to target your advertising. The above map is a sample of a project we did for a large retail chain store. Once we identified a customer base visually, we could target specific neighborhoods where we were more likely to find customers just like the ones we already had.

Evaluating Sites and Analyzing Markets

Are you sure your current retail location is in the right spot? For one of our rent-to-own clients, we discovered that moving a store just a few blocks could make a huge difference in potential traffic. Retailers, restaurant owners, real estate developers, brokers, and business consultants can use our demographic mapping services to identify and locate their customers and choose the best business location.

Finding New Markets

The demographics in an area will change over time and so will the marketing decisions businesses need to make. Neighborhoods that have a resurgence of young families will need daycare facilities, fast food and other businesses. Likewise in an area where the population is aging, retirement homes or nursing facilities will be needed. Analyzing this demographic data and placing it in a target market map can be helpful in developing your targeted marketing or advertising campaign.

Market Potential

To be successful, businesses must always be looking for new customers. We can find zip codes, portions of zip codes or postal carrier routes where people are most likely to use your goods or services. Financial institutions can use demographics and marketplace intelligence to target services to both their traditional and Internet customers -- even where to place a new ATM.

Even non-profit organizations can use demographic and target mapping. The above map and detailed report was produced for Gaston Oaks Baptist Church in Dallas, Texas. This allowed the church to see at a glance, the demographics of the community for a one mile, two mile and three mile radius. To see a sample of the demographic information we can provide, click here for the entire report in .pdf format.

We Can Produce Demographic Maps And Reports From A Variety of Data

You can, of course, provide us with your customer or prospect database or other information that you may have.

We also have on file, or can access quickly,a wealth of data. These include, but are not limited to:

Population
Households and Families
Population by Age
Population by Race
Population by Industry and Occupation
Household Type by Size
Households by Income
Housing Units
Home Value
Consumer Expenditures
Market Potential

Bagwell Marketing has over 30 years of target marketing experience. All of our work is custom produced to your specifications.

Contact us and we'll be happy to explain more about choosing the right demographic variables and creating custom reports and target maps for your business.

For more information on our market research, contact us.

Bagwell Marketing - Dallas, Texas
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We're your marketing partner.®

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