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Target Audience Advertising
Few business owners or managers have the advertising and marketing funds to reach a mass audience. That's why it is important to target your advertising to the very best potential customers.
Here are some examples of how Bagwell Marketing has used target audience advertising for our clients:
| Target Existing Customers with "Cross Sell" Promotions
Why look for more customers, when you can sell your existing customers more products or services. Gateway Bank in Dallas used Direct Mail as target advertising to introduce their new on-line banking service.
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| Target Advertising to the Most Likely Potential Customers
'Phones For All' needed to reach a specific audience. They targeted consumers who had their telephone disconnected or couldn't afford regular phone service. Our advertising agency designed a program to reach the target audience with the least amount of "waste."
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Target Advertising to "New Movers"
Southside Church of God wanted to reach people who had just moved into the community. We mail a postcard to all new residents each month. The church also receives a copy of the mailing list for follow up by the church staff. | | Target Advertising By Zip Codes
If your customers come from a specific zip code or other tight geographic area, you can save money and reach a large audience. The shared mail, or "marriage mail" program puts your message into targeted zip codes for less money than you would spend on postage for a traditional direct mail program. |
Target Audience Techniques- How to Target Your Advertising
Identify Your Audience
Use Advertising Media That Will Reach Your Audience
Design and Write Copy to Relate to Your Audience
Test Your Advertising
At Bagwell Marketing, we are a target advertising agency. We work with you to find the exact target audience you need for your advertising. Next, we craft a strategy to reach that audience at an effective return on your investment.
No matter how narrow or specific your audience is, we can find ways of reaching the very best potential customers.
More information on Direct Response Advertising
More information on Traditional Advertising
More information on Marketing Your Business
Bagwell Marketing - Dallas, Texas
We're more than an advertising
agency--
We're your marketing partner.®
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Bagwell Marketing 2010
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