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Press Release

Dallas Company Welcomes College Freshman into the World of Marketing

Students shadow professionals to gain insight on the marketing industry.

Dallas, Texas (PRWEB) February 23, 2007 - Groundhog Shadow Day is an annual event held by the Career Services Department at Tarleton State University in Stephenville, Texas.  Shadow Day allows students to tread on the heels of a workplace mentor in their chosen industry.  It is also an opportunity for students to network, explore careers and to possibly land an internship or job opportunity.

“Mentors offer firsthand insight and networking opportunities,” says Assistant Director of Career Services Center, Tina Boitnott.

This year, Bagwell Marketing ( http://www.Bagwell.com ), a full-service advertising and marketing agency in Dallas, Texas opened its doors to three Tarleton freshmen.

For over 35 years, Bagwell Marketing has managed marketing and advertising for a variety of clients nationally.  Bagwell Marketing has participated in the Tarleton University Shadow Day in the past, hoping to mentor students and teach them about their competitive industry.

“It is important to have mentors because you can learn a lot more on the job than you ever could in a classroom,” Josh Stacey, Tarleton freshman accounting major.

Stacey shadowed Bagwell Marketing account executive, Bucky Burgess, sat in on a weekly production meeting and learned the intricate step-by-step processes that made up the marketing structure. 

“The shadows were eager to learn and displayed a sincere interest in marketing,” says Bagwell Marketing Account Executive, Bucky Burgess.

Jessie Thomas, freshman marketing major, hopes to work at an advertising agency after she graduates college.  While shadowing the professionals at Bagwell Marketing, Thomas learned things about marketing “that you don’t see on television.”

Bagwell professionals offered sound advice to students, hoping to encourage and teach them about the real world.

“I was brutally honest with the students and explained that they needed to start preparing for their future careers early by getting an internship and starting the networking process,” says Christina White, Bagwell Marketing copywriter.

The shadows weren’t the only ones who benefited from shadow day.  The shadows contributed to the work day, making phone calls and requesting quotes from vendors.

“I wish shadow day was every Thursday,” says Burgess.

About Bagwell Marketing:
Bagwell Marketing is a full-service, advertising, public relations and marketing company specializing in direct response advertising.  The firm’s main goal is to “make the phone ring” for retail stores, financial service companies and other businesses.

Contact:
Christina White
1-866-281-8830 X 226

 

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