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A full service Advertising, Public Relations and Marketing Company.
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Press ReleaseWhat to do with Leftover Entry BlanksFree report tells business owners how to use their leftover contest entry blanks as a vital marketing tool throughout the year. Dallas, Texas (PRWEB) December 28, 2006 - To promote special events such as grand openings and holiday sales, many businesses hold a prize drawing. After the prize has been given away, business owners often wonder what they should do with all of the leftover entry blanks. According to John F. Bagwell, President of Bagwell Marketing (http://www.bagwell.com), “Most companies just toss the collected entry forms in the trash with very little thought as to what they are worth.” “These names represent your customers and prospects,” continues Bagwell. “They can be quite valuable in an on-going marketing program.” He suggests that companies put the entry blanks to good use as a customer retention or prospect tool. Depending upon your company, this could be a great source of new business. The first step is to convert the names into a database for direct mail campaigns or customer satisfaction follow-ups. But then what do you do? Bagwell offers some suggestions in a free special report titled “Five Things You Can Do With Your Leftover Entry Blanks.” Bagwell suggest you invite the registered people back to your business with a strong call to action, such as a discount or coupon. He also recommends that you use word-of-mouth advertising to get your customer to return with a friend. The complete free report is available at http://www.bagwell.com/reports for immediate download. Developing strong customer retention and prospecting a direct mail program takes time, but it will pay off with a big dividend in increased traffic and business. About John Bagwell About Bagwell Marketing Note to Editors:
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