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Internet Resources

Looking for help in navigating the Internet and developing an e-commerce solution for your company? We've included on this page books on Internet marketing, b2b e-commerce, b2c e-commerce, Internet business and helpful links to get your e-business on-line. You will also find advertising, public relations and other marketing links that will help you get the most from your company Web site.

Computer Graphic


Search Engine Marketing & Optimization

Books and Publications on the Internet

Credit Card Processing

E-Mail Marketing

Marketing and Advertising Law

Internet Domain Resources

Internet Search Engines

Internet Specialty Search Engines

Internet Directories

Internet Research Sources on You and Your Competition

Other Internet Related Resources

Glossary

If you know of other sources, we'd love to hear from you. Please, contact us and we'll try to include them on this page.

We update this page periodically, so check back often. You may wish to bookmark this page and tell your friends.

Last Update: July 28, 2009

E-Mail Marketing

bullet Mailloop. This handy program will automate much of the process for you. It's one of the programs we use at Bagwell Marketing. The program actually sends out a separate e-mail to everyone on your list. For more information, click here.

bullet E Mail Marketing E-Book by Corey Rudl - A Great Source on how to create and execute a successful e-mail campaign. Corey outlines:

bullet How to grow your opt-in list like crazy -- even if your site gets NO traffic!
bullet Which THREE days of the week are the most profitable for e-mail marketing -- and which day is the absolute WORST!
bullet The TEN hottest ways that any business can make a profit from e-mail marketing in the next 48 hours -- guaranteed!
bullet How ANYONE can write killer e-mail promotions that sell like crazy -- even if you're not a writer!
bullet The FOUR most effective subject line angles that have been tested to pull the highest response -- by a HUGE margin!
... and much, much more!

WARNING!

Stop Sign

"Is your business protected...?"


Unless you know the following SEVEN RULES, you risk losing 50% (or more!) of your legitimate opt-in email promotions to BOGUS spam complaints...

Click here to get the 7 RULES Now!

Internet Domain Resources

Need a Domain Name? Register or transfer your domain name for as little as $19.95

Additional Domain Name Resources. Free Reports, Trademark searches and more.

Internet Search Engines

All the Web http://www.alltheweb.com/
Ask Jeeves http://www.ask.com/
Teoma http://www.teoma.com/
Excite http://www.excite.com/
Galaxy http://www.galaxy.com/
Google http://www.google.com/
Hotbot http://hotbot..com/
Looksmart http://looksmart.com/
Lycos http://www.lycos.com/
Metacrawler http://www.metacrawler.com/index.html
Northern Lights http://northernlight.com/
Webcrawler http://webcrawler.com/

Internet Specialty Search Engines

Metaspy - http://www.metaspy.com/

Metaspy is a search engine that shows you "real time" keyword searches. You'll see exactly what keywords Web surfers are requesting -- as they request them.

Check Your Link Popularity - http://www.linkpopularity.com/

This site shows you how many people are linking to your Web site.

Internet Directories

Open Directory - http://www.dmoz.org

Yahoo!- http://www.yahoo.com/

Note: Use special care in submitting to the above two search directories. Make sure your Web page is exactly the way you want it. Once you are listed it is difficult to make changes.

Internet Research Sources on You and Your Competition

It is important to know what people may be saying about you or your competition. If they are talking about you in the chat rooms, you want to know about it ... especially if they are saying things that are incorrect, or if your competitors are slamming you for any reason. You want to be able to get in there and set the record straight!

If other Web sites have linked to yours, it is valuable to know about it. It is also useful to find out who is linking to your competitor's Web sites so that you can get them to link to your site too! Here are some great resources:

Tracerlock is a free service that monitors newsgroups and search engines. They will send you an e-mail every time they find a "new" instance of the search words you have registered. Do take note here: they will not find existing links and information about you ... just the new stuff.

Other Internet Related Resources

Internet Resource Meta Index

Commerce Net - This site offers statistics about the Web.

Headcount.com - This site will tell you who's online and why

Glossary of Internet Terms

Address - How someone reaches you on the Internet. Example: bagwell@bagwell.com.

Affinity Links - URL links established between Web sites that reach similar demographics.

Banners - Advertising placed on Web pages, usually hyperlinked to the advertiser's home page.

Baud - (bauds per second or bps.) Refers to the rate of speed information travels from computer to computer, and is related to the type of modem or other communication devices you have. The higher the number, the faster the speed. 2400-BPS modems aren't much good on the Internet because they are too slow. Common modems are 9600-BPS and 14,400-BPS along with 28,800-BPS You'll need at least a 14,400-BPS modem to use the Internet effectively.

Browser - Software that lets you visit the World Wide Web (WWW) and see the graphical sites; the most popular browsers are Netscape Navigator and Microsoft's Internet Explorer.

Chat - Online conversation conducted when two or more people type to each other. This is generally considered "real-time" because it is happening right now.

Client - A computer or program that requests a service of another computer or program.

Cyberspace - A term that refers to the unreal world in which information passes between computers.

Cybersquatting - The purchasing of a domain name for the express purpose of reselling it.

E-commerce - Short for electronic commerce. Electronic business transactions which take place with the use of computers and electronic communications. Services such as the Internet, Electronic data Interchange and Electronic File make e-commerce possible.

E-mail - Short for electronic mail. A message sent from one person to another, usually between two computers. An e-mail program is required.

Electronic Funds Transfer (EFT) - The electronic transfer of money between accounts.

Electronic Commerce - The conduct of business transactions using an integrated, automated information environment to interchange business information.

Encryption - The scrambling of data so that it can only be read by the intended person.

Frequently Asked Questions (FAQ) - References a document that contains common questions and their answers.

Flame - An angry response to e-mail or to a posting in a news group.

Forum - A gathering place, usually based on a theme of common interest. Example: The Genealogy Forum on CompuServe.

FTP - File Transfer Protocol - Used for transferring files across networks.

Gopher - Similar to the World Wide Web, but slightly older. It does not allow for proper HyperText and it keeps links and text separate. A gopher page either has a directory of links or it has text. It can not have both.

Hit - Every file request made to a Web server equals one hit (one graphic file = one hit; one text file = one hit). A typical Web page generates several hits each time it is accessed.

Home Page - A location on the World Wide Web that identifies an individual or an organization. This is generally considered the starting point for entering a Web site.

Host - An end-system computer located on a network.

HTTP - Hypertext Transmission Protocol - The standard language World Wide Web clients and servers use to communicate.

Hypertext - Text that when selected has the ability to present related or connected documents.

Hypertext Markup Language (HTML) - The standard language for creating hypermedia documents within the World Wide Web.

Intelligent Agents - Software that can search the Web for individualized information.

Internet - A massive network of computers that spans the entire world. It is actually a collection of smaller networks. Each local network is connected to one or more other local networks and thus each network can access every other network.

Internet Service Provider (ISP) - This is a company, organization or institution that provides your connection to the Internet.

Login - A sequence of actions at a computer terminal which enables a user to access the resources of a computer or communications system.

Logout - Opposite of login. The termination of a session.

Mail Bomb - A response to a flame or unwanted mail, sent as revenge, which is designed to overload a computer system. Usually this involves sending huge chunks of files or thousands of smaller messages.

Netiquette - The unwritten rules of behavior on the Internet.

Network - Two or more computers linked together.

News groups - An area where people can discuss common topics by leaving a "posting" on a bulletin board. Others can view your comments, and respond. Differs from Chat Groups because it is not in real-time.

Online - When two or more computers are talking to each other.

Postmaster - The person responsible for the administration of electronic messaging at a site.

Protocol - The set of rules followed by two computers when they communicate with one another.

Server - A computer which shares its resources with other computers.

Spamming - Sending unwanted advertising e-mail to someone who has not requested it. The term apparently comes from the Monty Python comedy routine in which every dish on a restaurant's menu includes Spam, no matter how inappropriate.

URL - Uniform Resource Locator. An address on the Internet. It's what you type into the computer to get to a Web site. The Bagwell Agency's URL is http://www.bagwell.com.

Looking for more marketing resources?

Our main resources directory offers more links for advertising, public relations and marketing resources.

If you have links you would like to suggest, please contact us.

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Bagwell Marketing - Dallas, Texas
We're more than an advertising agency--
We're your marketing partner.®

Copyright Bagwell Marketing 2010


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