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Response Advertising & Marketing Programs
What is Direct Response Advertising and Marketing?
The best definition of Direct Response is advertising or marketing that encourages a direct action from a person. Typically, you want someone to request additional information or make a purchase and you expect them to do it NOW!!
At Bagwell Marketing, we call it "Advertising That Makes The Phone Ring." Although it is much more. Today, we drive traffic to Web sites and directly to retail store locations. It's advertising that get's results.
Unlike "branding," direct response is designed to create traffic -- now!
Most of the businesses that come to us need business today. They don't have time to wait two or three years for their "image campaign" to kick in.
Turn on your television almost anytime of the day and you'll
see a TV commercial using direct response techniques. For $19.95 you can receive
record albums, diet plans, products to clean your car ... the list is endless!
direct response can also be used to sell items that marketers thought could only
be sold by retail stores - such as wireless telephones.
At Bagwell Marketing, we are your direct response source. Our program includes, but is not limited to:
Radio, Television, Newspaper and Magazines
Free Standing Inserts, Marriage Mail and Door Hangers
Internet Web Sites and E-Commerce
Telemarketing -Inbound and Outbound
One of the first forms of Direct Response was Direct Mail. Today's technology let's you target your best customers or find prospects with the best potential to become your customers. We can assist you with mailing list, creative and fulfillment.
More information on direct mail advertising.
Radio, Television, Newspaper and Magazine Advertising
Marketers have discovered the power of direct
response advertising in the traditional areas of radio, television, newspaper and magazines. Even financial institutions can use direct response.
More information on direct response advertising
Free Standing Inserts, ADVO Marriage Mail and Door Hangers are Direct
Need to reach a large area with your message without spending a lot of money? The shared mail, or "marriage mail" program puts your message into targeted zip codes for less money than you would spend on postage for a traditional direct mail program.
Move Merchandise Fast With Direct Response Internet Marketing
You can drive traffic to your Web site from around the corner, or around the world. Traditional advertising can send people to a Web site for more information or to fulfill orders, but search engine marketing can drive customers directly to your Web site.
marketers have used telemarketing techniques for years to target their best customers
and reach the prospects with the most potential. We can handle scripts, work with
your existing call center, or provide call center services for both inbound and outbound telemarketing.
Bagwell Marketing is a direct reponse advertising agency. For more information on Direct Response advertising, contact us.
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We're more than an advertising
We're your marketing partner.®
Bagwell Marketing 2013