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Marketing Books, Advertising Books and Other Marketing ResourcesAre you looking for helpful marketing resources, advertising books, public relations handbooks or Internet marketing guides? Scroll down to search though a variety of informative books specially recommended by Bagwell Marketing.
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MARKETING BOOKS
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101 Tips for More Profitable Catalogs
Direct marketing legend Maxwell
Sroge has spent years helping clients make their catalogs more profitable. The
advice packed into 101 Tips for More Profitable Catalogs starts to pay off on
page one. Experienced and novice catalogers alike will benefit from Sroge's cogent,
on-the-money recommendations on creative, mailing lists, merchandising, production,
advertising, telemarketing and fulfillment. |
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The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves
Why do some advertisements become part
of history while others never even get read? You'll find the answers in The Art
of Writing Advertising. Armed with a tape recorder and hundreds of questions,
former Advertising Age senior editor Denis Higgins interviewed five of the all-time
greats of the advertising world: William Bernbach (Doyle Dane Bernbach), Leo Burnett
(Leo Burnett & Co.), George Gribbin (Young & Rubicam), David Ogilvy (Ogilvy &
Mather), and Rosser Reeves (Ted Bates & Co.). Their responses will entertain,
amuse and, most of all, enlighten. |
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and many other type of copy intended to persuade. It covers writing headlines and body copy, as well as increasing readership and response, and it goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more. Click here to order this book. |
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Words That Sell: A Thesaurus to Help Promote Your Products, Services, and Ideas
The ultimate thesaurus to help you promote your products. |
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Fundamentals of Copy and Layout
This book offers clear, concise information to
lead you through the copy and layout process for advertisements in newspapers,
consumer magazines, direct response, outdoor, television, radio, and interactive
media. An essential resource for anyone in the field, this book highlights the
philosophies of advertising's great names such as Bill Bernbach, Leo Burnett,
David Ogilvy, Jack Trout, Rosser Reeves, and others. This hands-on manual provides
self-quizzes, assignments and cases to let you try your hand at solving actual
copy and layout problems. A comprehensive glossary rounds out the volume. |
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Getting It Printed: How to Work With Printers and Graphic Imaging Services to Assure Quality, Stay on Schedule and Control Costs (Getting It Printed)
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Creative Strategy in Direct Marketing
This all-new edition of Creative
Strategy in Direct Marketing provides the insights and hands-on tools you need
to develop creative platforms that produce programs to convert prospects and suspects
into repeat buyers, integrate direct marketing into all of your marketing and
communications programs, develop creative breakthroughs using commonsense testing
and measurement techniques, apply (and know when to break) the basic rules of
direct marketing for all media - from print ads and direct mail to catalogs, broadcasting,
telemarketing, and interactive media - for all markets - from consumer to business-to-business,
nonprofit, and retail, and put ideas into action by executing marketing concepts
in print, broadcast, and electronic media. Click here |
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The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program
Offers over 70 template charts,
forms and sample letters for immediate use in a direct mail campaign. In-depth
coverage includes locating prime products, calculating costs and break-even points,
obtaining the best printing and advertising values, designing effective promotions,
finding and testing lists, handling shipping delays and refunds and much more. |
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Power-Packed Direct Mail How to Get More Leads and Sales By Mail
In
his new book, veteran copywriter and consultant Bob Bly tells you everything you
need in order to produce response-generating sales letters, direct-mail packages, and campaigns.
For those new to direct mail or thinking about it for the first time, this book
will answer questions, eliminate confusion, and give step-by-step instructions
on how to make every direct mailing pay off. If you already use direct mail, the
book will help you avoid common mistakes, create more effective mailings at lower
costs, and generate more inquiries, leads, and sales.
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How I Made $1,000,000 in Mail Order-and You Can Too!
Catalogs, coupons,
special offers in the mail--today's busy and cost-conscious consumers are depending
more and more on the convenience and choice mail-order companies provide. In this
revised edition of his 1964 classic, self-made millionaire Cossman details mail-order
techniques and opportunities. Click here |
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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines
This 190+ page book is widely considered the definitive handbook on Search Engine Internet Marketing. In it, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (like how Pay-Per-Click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn’t) to the most advanced PPC strategies being used today, including contextual advertising, localized search, and click fraud. |
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Online Law: The SPA's Legal Guide to Doing Business on the Internet
Written
for the layperson but extensively annotated for the experienced lawyer, Online
Law provides clear guidance through the rapidly developing law of electronic commerce.
Based on sound legal principles, this comprehensive handbook draws on the extensive
knowledge of experienced attorneys at the forefront of today's emerging online
legal issues. | |
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The Digital Economy: Promise and Peril In The Age of Networked Intelligence
This
eye-opening, fact-filled book profiles the rise of the Net Generation, which is
using digital technology to change the way individuals and society interact. Essential
reading for parents, teachers, policy makers, marketers, business leaders, social
activists and others, Growing Up Digital makes a compelling distinction between
the baby boomers' passive medium of television and the explosion of interactive
digital media, sparked by the computer and the Internet. | |
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The Domain Name Handbook; High Stakes and Strategies in Cyberspace
Learn
how to get the domain name you need - and how to keep it! The Domain Name Handbook
will guide you through the InterNIC registration procedures, warning you of the
potential pitfalls, and presenting an up-to-the-minute report on the new top-level
domain names and the competing registrars. | |
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The Internet Complete ReferenceThis revision is completely up-to-date
and covers the Internet with a breadth and scope unmatched by other tutorials.
Readers will learn everything they need to know in order to use the information superhighway
and stay in touch with the latest developments. | |
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The Internet Strategy Handbook: Lessons from the New Frontier of BusinessIn close detail, ten Internet experts show how their companies have profited from their Internet connections. Examining the strategic impact of the Internet and WWW on their corporate strategies, they analyze both their successes and failures, present cost-benefit analyses and review key issues and emerging trends in successful Internet implementation. Click here to order this book. | |
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Words That Sell: A Thesaurus to Help Promote Your Products, Services, and Ideas
The ultimate thesaurus to help you promote your products. | |
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Getting Hits: The Definitive Guide to Promoting Your Web Site
Getting Hits
explains in easy-to-understand language the underlying concepts behind the art
of Web site promotion. Just a few of the topics you'll learn include: using search
engines with URLs, finding related Internet groups or lists, understanding the
nuances of click thorough and ad rates, and distributing press releases to key
Internet contacts. |
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A WHACK ON THE SIDE OF THE HEAD: How You Can Be More Creative
Revised
and expanded for the 1990s, here is the best-selling creative-thinking classic
written by America's foremost creativity consultant.
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Business Writing Quick and Easy
Learn how to tackle any project--from a
one-page letter to a fifty-page report, from meeting minutes to a procedures manual.
The first edition of Business Writing Quick & Easy helped more than 19,000 people
improve their business writing skills. Now it is better and more useful than ever. |
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de Bono's Thinking Course
In this updated edition of his popular
guide, Edward de Bono teaches how to think more clearly, effectively, and broadly.
Dr. de Bono covers every important aspect of thinking--from perception and analysis
to creativity and decision-making. This edition includes a new chapter on critical
thinking. |
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How to Lie With Statistics
Darrell Huff runs the gamut of every popularly
used type of statistic. He probes such things as the sample study, the tabulation
method, the interview technique, and the way the results are derived from the figures.
He points out the countless number of dodges which are used to fool rather than
inform. |
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How to Talk to Anyone, Anytime, Anywhere: The Secrets of Good Communication
America's foremost master of conversation unveils his secrets for getting the
talk flowing smoothly in any situation. Hilarious, accessible, and practical,
Larry King's advice is illustrated throughout by dozens of anecdotes from his
own eventful and colorful career. |
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| Persuasive Business Proposals: Writing to Win Customers, Clients, and Contracts
No business asset is more valuable than the ability to present your ideas clearly,
effectively, and persuasively. Persuasive Business Proposals provides a
step-by-step process to help you organize, write, and deliver successful client
proposals easily and inexpensively. Tom Sant's simple method will enable you to
win contracts, sell projects, gain approval for new ideas, and build better relationships
with the clients you already have. You'll learn how to use persuasion to achieve great
effects, organize your material and develop the proposal strategy, ensure every
proposal is client-centered, create letter, formal, research, and grant proposals,
and use automation to save time. |
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| Powerful Presentation Skills
A practical how-to guide to speaking with
confidence and clarity. Chapter checklists, dos and don'ts, and evaluation guidelines
walk readers step by step through preparation, practice, and delivery to ensure
that each presentation is professional and powerful. |
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| Six Thinking Hats
Using case studies and real-life examples of his
"six thinking hats", de Bono shows how each of us can become a better thinker
through deliberate role-playing. |
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| The Platinum Rule: Discover the Four Basic Business Personalities andHow They Can Lead You to Success
In this entertaining and thought-provoking book,
Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always
the best way to approach people. Rather, they propose the Platinum Rule: "Do unto
others as 'they'd' like done unto them". In other words, find out what makes people
tick and go from there. |
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| Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life
With over a million copies in print, the #1 New York Times
bestseller Who Moved My Cheese? An A-Mazing Way to Deal with Change in Your Work
and in Your Life (G.P. Putnam's Sons) has grown from a guide and training tool
for America's top corporations and organizations to a cultural phenomenon that
is changing people's lives. While a few analytical or skeptical people find the
story too simple on the surface, the vast majority of readers' responses reveal
it is the clear simplicity that makes it so easy to understand and apply to changing
situations at work or in life. |
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| Marketing to Generation X: Strategies for a New Era
Karen Ritchie, a pioneer in marketing to Xers,
has produced the first serious introduction to Generation X for the advertiser.
Ritchie begins by showing the significant statistical and demographic differences
between Xers and Boomers in income, education, occupation, and rates of marriage
and divorce. Next, she shows how the unprecedented ethnic diversity of Generation
X shapes the attitudes and expectations of the group as a whole. Ritchie then
takes us on a guided tour of the cultural influences that have brought Xers into
adulthood, from MTV and infotainment to E-mail. Finally, Ritchie examines the
buying tastes and habits of Generation X, noting that they are above all savvy,
cost-conscious, and skeptical of "hype." |
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| Marketing to the Mind: Right Brain Strategies for Advertising and Marketing
Psychologist Maddock and his co-author Fulton give the readers a clear understanding
of how the mind works. THeir approch is based on up-to-date research and a new way to understand
human motivation and behavior. Drawing uniquely from medicine and clinical psychology,
they provide advertisers with a blueprint for executing
creative strategies and developing marketing plans with a better chance of success.
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| One-to-One Future: Building Relationships One Customer at a Time
Using the 1 to 1 techniques, readers will discover what their customers want
today and what they will want tomorrow. Already being tested in companies such
as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents
a major evolution in business.
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| Advertising Media Planning
This thoroughly revised edition will bring you
up to speed on the fast-changing world of media planning today. While continuing
its foundational coverage of media plan construction in addition to reach and frequency measurement,
the fifth edition emphasizes the rapid proliferation of media choices and strategies
in the 1990s. |
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| Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke
The manifesto for waging a street-smart publicity
campaign with no, or low-cost strategies from one of Hollywood's most successful
publicists. |
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| How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune
How to Promote, Publicize, and Advertise
Your Growing Business: Getting the Word Out without Spending a Fortune gives you
the full range of professional techniques and cost-effective methods to attract,
interest, and motivate your customers. Packed with checklists, worksheets, and
troubleshooting tips, this book is a complete one-volume course in powerful, effective
marketing communications techniques. |
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| Getting Attention, Leading-Edge Lessons for Publicity and Marketing
Getting
Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative
guide to getting your message heard in today's dynamic and noisy markets. It's
an insider's look at what works and what doesn't in the fast-paced, high-tech
world of communications. Getting Attention reveals how to tailor a message for
a specific or multiple media so that it has the best chance of reaching and informing
your target market. Most importantly, the book features countless guerrilla
tactics for achieving the publicity and marketing results you need without spending
a lot of money. |
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| Retail Management : A Strategic Approach, 8th Edition
Retaining its features and strategic
organization, with coverage of international and ethical issues in practice, this
market leader provides a balance between theory and practice as well as useful career
information. It covers major retailing topics, including consumer behavior, information
systems, store location, operations, service retailing, the retail audit, retail
institutions, franchising, human resource management, computerization, and retailing
in a changing environment. |
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Dictionary of Retailing and Merchandising
What is an end cap? FIFO? A loss leader?
Understanding the language of retail is essential to working in the industry.
Written by an expert lexicographer, it contains the terminology used in every
segment of the industry--from shipping and receiving to marketing and advertising.
Features over approximately 4,500 clear, concise definitions and includes terms
pertaining to buying, merchandising and visual display, catalog and mail-order
marketing, consumer research, retail data processing, accounting and more. |
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| Can I Have 5 Minutes of Your Time? : A No Nonsense Fun Approach to Sales
Xerox's former number one sales person in the U.S. teaches you the principles |
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| Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
Packed with hundreds of examples of sales letters that make
(and break) the rules, this expert shows what works and doesn't work, and he also provides
tons of tips on how to avoid common (and costly) mistakes. From envelope copy
to closing lines that promise to close a deal, this book is a comprehensive tool
for writing successful sales letters. |
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| How to Get Clients
CEOs, department heads, freelance consultants,
lawyers--almost everyone in business has to fight for clients just like manufacturers
or retailers. Now, in this guide, two daring young marketing "marauders" tell
how to target profitable clients, how to discover your unique market niche, how
to get free publicity, how and when to advertise, and more.
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| You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling
With this remarkable guide in hand,
you will learn how to conquer the "selling dance" that always occurs between salesperson
and prospect, how to condition yourself for a successful career in sales, regardless
of what you sell, why you can sell more if you're willing to break the rules in
professional selling, why the prospect should do most of the talking, how to "dummy
up" when you're asked questions that you're not ready to answer, why the prospect
can mislead you and what you can do about it, how to help prospects without becoming
an "unpaid consultant", how to learn and master the 7 steps of the Sandler "Submarine",
why seminars are a quick fix that are good for only a day or two, how ongoing
reinforcement training is the key to success; how to level the playing field to
force prospects to play fairly; and much more. |
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| Multicultural Marketing: Selling to a Diverse America
Although the author discusses
the ethnic, religious, and lifestyle diversity of the United States, this is a
marketing book. The aim is to help marketers increase profits for their companies,
not to make political or social statements. |
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| Target Marketing for the Small Business: Researching, Reaching and Retaining Your Target Market
A solid marketing plan is an essential ingredient for success in any business.
Yet, most small business owners have little or no marketing background and are
intimidated by the thought of putting a plan to paper. This step-by-step guide
takes the mystery out of marketing and shows the reader how to test the market,
determine buying trends and build customer loyalty. |
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